NOA Italian Bitter

NOA is a mindset. It’s the promise of a simpler life. A life where you can spend more time in nature, away from the noise of the city, cell phones, social networks and the daily grind. NOA is a quest for balance; more sport and contemplation. Less alcohol, fewer extremes and fewer online excesses. NOA is a dream: to create a non-alcoholic drink for people who still drink alcohol.

Process:

Whether as a restaurant critic, as a chef or as a barman, Patrice Plante, founder of Monsieur Cocktail and NOA, has always been driven by a boundless passion for food and drinks, the quality and origin of ingredients, and the art of creating delicious dishes and drinks with the simple aim of putting smiles on faces. He starts every NOA recipe in his kitchen, experimenting with different ingredients until he perfects the recipes. 

Tasting Notes: 

Ideal for lovers of bitter products and the famous Campari, this red-hued Italian Bitter follows the Italian tradition of aperitifs and offers the characteristic bitterness of gentian and quinine bark. Crafted on a base of grapefruit and orange for freshness, notes of gentian root and warm spices round off its complex taste.

Best Enjoyed:

Perfect as an aperitif, it can also be enjoyed as a nightcap, or as the basis for several classics. Over LOTS of ice, mix 2 parts NOA Italian Bitter with 3 parts Oddbird Spumante, top with soda, and garnish with an orange slice for a zero-proof Italian Spritz.