While co-founders Graham Matheos and Kevin Young each have their own reasons for choosing to drink non-alcoholic beers, they both shared the desire to up the game in what was being offered in the non-alcoholic world of beer.
They felt that despite the fact that the craft beer industry was exploding, the selection of non-alcoholic beers remained boring, tasteless and not readily available. And so they decided to create their own craft, non-alcoholic beer and offer it to anyone looking for a beer that would be delicious and free of alcohol.
