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NOA is a mindset. It’s the promise of a simpler life. A life where you can spend more time in nature, away from the noise of the city, cell phones, social networks and the daily grind. NOA is a quest for balance; more sport and contemplation. Less alcohol, fewer extremes and fewer online excesses. NOA is a dream: to create a non-alcoholic drink for people who still drink alcohol.
Process:
Whether as a restaurant critic, as a chef or as a barman, Patrice Plante, founder of Monsieur Cocktail and NOA, has always been driven by a boundless passion for food and drinks, the quality and origin of ingredients, and the art of creating delicious dishes and drinks with the simple aim of putting smiles on faces. He starts every NOA recipe in his kitchen, experimenting with different ingredients until he perfects the recipes.
Tasting Notes:
NOA Italian Amaro features French chicory, which adds notes of coffee and cola. A long orange maceration provides a clean, oily texture. In the backdrop, roasted spices bring notes of cinnamon and anise, supported by the bitterness of gentian.
Best Enjoyed:
On the rocks with citrus peel, with sparkling water (you’ll feel like you’re drinking cola with hints of orange, in an Espresso & Tonic, as a substitute for Aperol or Italian Bitter, or in a Negroni, Spritz or Boulevardier (it turns any classic aperitif cocktail into an exceptional digestif.